"MORNING SHOW TREND IN PAKISTAN"

With the changing trend in media Pakistan has experienced an increasing trend of morning shows. These shows contain different segments like interview of famous personalities, cooking, beauty tips, daily exercises, about latest fashion etc. The morning shows played a great role in molding the personality of Pakistani women specially house wives. In past morning shows were a great source of information and entertainment. They gave a refreshing effect in the morning also invite people from all walks of life. Like Nadia khan show on geo   channel, Farah hussain show on ATV channel. Now

morning shows only show the wedding arrangement, dancing, the expensive bridal dresses. Like Good morning Pakistan show on ARY digital, Jago Pakistan Jago show on Hum Chanel and many more.

If we start analyzing these shows there is actually nothing to see in these shows except for the beautiful expensive cloths the hosts wear. And yes I forgot to tell one thing. We have learned a new word from these morning shows which sound something like “woo or wow”.  These shows are hosted by some of the most well-known actors and actresses of Pakistan. Like Fahad Mustafa, Faisal Qureshi, Sahir Lodhi. This gives their loyal fans a chance to see their favorite stars on television many times a week and to interact with them at times through live calls. The well known Islamic scholar Amir Liaquat hosts the morning show on Geo entertainment channel now a day. Did you ever think that an Islamic scholar hosting the morning show? No, never but he is doing this and give negative impact of Islamic scholar or Islam on the whole world. Another major focus of morning shows these days is on competing with each other for high rating for example, one show arranges a wedding week the other channel also arrange the same wedding next week. The Qawwali with lyrics that is inappropriate according to Islam played during the morning show by shaista Lodi called Utho Jago Pakistan. Morning shows presently give total negative impact on the viewers.

The morning shows must be focusing on the talent of the youth, ways to lead a better life, tips to remain active and confident. They should provide platform to the girls who want to start a career. The responsibility as a host to educate her viewers, give information not just entertain. The main purpose of morning shows was to make the morning of viewers fresh and informative with a lively touch to give a new lease of life to the viewers. To aware the women about their responsibilities and rights. Honestly speaking, very soon morning shows will vanish. The only reason for it is the lack of variety. Masses are now fed up of watching the same kind of shows. To keep morning shows alive, we seriously need to make some efforts to give quality entertainment to people. In my opinion, if they respect our Religious and Cultural values and stop copying each other they can regain the charm of morning shows.

Thanks.

Regards: Syeda summayya.